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For more than 30 years, Ted Langdell has been telling stories about people and businesses for a wide range of clients, while using a wide range of media.
Simple is often best, Langdell says. “We live in an incredibly cluttered environment. Often, my task is to find the few words or pictures that cut through the noise and deliver the story.”
Uncovering the unique details of each story leads to effective storytelling methods. “I learn all I can about the people and the story to be told. That helps me define options for clients and how to make effective use of their resources.”
Since 2003, the Yuba College Faculty Association has used Langdell to explain the value of full-time faculty at the college district’s three campuses. Through spotlights in quarter-page newspaper ads and a website, (http://www.yubacollegefaculty.com) he’s presenting the intensity, education and human qualities of the Association’s membership. “Each interview is videotaped so we have video and audio without having to re-do anything. It’s a smart way to widen storytelling opportunities,” Langdell says.
“While technology has changed in 30 years, the elements of good storytelling haven’t,” Langdell advises. “I still get to the heart of the story in words and pictures, whether its about a new product, breaking news or what wonderful things a bride and groom can tell me about their new life together.”
Scroll down to find out how Ted Langdell Creative Broadcast Services can tell your story.
